Needle fear can range from anxiety at the time of the injection to an extreme that keeps people from getting medical care. 28% of adults in the US and 64% of kids have needle fear.
The greater the fear of needles (needle phobia) the better Buzzy works.
Studies average Buzzy reduces pain between 56 - 88%. In our IV trial, Buzzy decreased pain by about 50% on average. 60% of Buzzy’s pain relief comes from the ice wings.
Buzzy is FDA-cleared to control pain associated with injections, venipuncture, IV starts, cosmetic injections, and temporary relief of minor injuries like splinters and bee stings.
"Buzzy has literally changed my life. Needle phobia GONE." -Angela Vermillion
Which methods work for adults | |||
Buzzy | EMLA | Cold | Fake Cough |
4 | 1 | 2 | 1 |
Which methods work for kids | |
Buzzy | Shotblocker (insulin only) |
18 | 1 |
Temperature interventions
Ice on the spot can help older kids, but sprays get too cold even for adults. In the 4-6 year range, one researcher found cold spray worked as well as a placebo spray (1995), one didn’t (9) and two other studies also used the distraction to address fear and focus, blurring results from the spray (10). Buzzy outperformed cold spray for IVs, with a 3x better success on the first stick (24).
"I am amazed at this product. I usually pass out, and I had no idea that she had even stuck me yet! This is a huge step in my life. Thanks again for this wonderful Buzzy!" - Matthew Swint, Atlanta
What Works for Needle Pain?
Fear
What is Needle Phobia | Needle Phobia is Growing |
Needle phobia, trypanophobia, “Blood injection injury phobia”, and belonephobia all can cause an extreme fear of medical procedures involving injections or needles. For most people who have this fear, it develops around age 4 or 5 with a bad immunization experience. Additionally, about 3-5% of women and 1-2% of men have a genetic predisposition to getting light-headed or fainting (ie vasovagal syncope) in response to needle procedures. While this can lead to an avoidance or fear of needles, it starts as a physiologic response first. |
In 1995, the incidence of adult needle phobia ranked at 10%. A study in 2012 found that numbers had risen to 24%.
For children, the incidence changed from 25% in 1995 to 63% in 2012 — a 252% increase in less than 2 decades.
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To help an adult friend control panic to get protected, matter-of-fact empathy helps most. Be prepared to intervene if a caregiver is dismissive, or distract while waiting, and help them with their plan, whether hand-holding, having a Tiktok to show, or coaching deep breaths.
Pain, expected pain, and fear are highly correlated (2, 3). Addressing both pain and fear is synergistic for relief – more than the sum of its parts (4, 5). To prevent or treat most needle anxiety, addressing both pain and fear while changing the focus during a procedure is the best practice.
The most groundbreaking new work here is the degree to which parents influence their young child’s fear. Campbell and Pillai at York University have followed preschool children’s behaviors during vaccines since birth and found that “caregiver behaviors during vaccinations are … critical to both child pain coping responses and outcomes in the short- and long-term” (18). For older kids, multiple studies and two meta-analyses show that Buzzy reduces injection anxiety (19). To best control fear, though, since post-traumatic stress is heavily influenced by parents’ signals (20), parents need to get a grip. Tips: be warm but no-nonsense, and praise the child’s effort at coping while reinforcing that vaccines keep them safe.
Health Risks of Needle Phobia
Needle phobia affects personal and public health in profound ways.
7% of Adults and 8% of Children | 22% of Adults | 51% of Adults with Type II Diabetes | 94% of Adults |
are non-compliant with vaccines due to needle phobia. (Taddio 2012) | fear needles enough to take risks with their health in regards to vaccinations. | delay insulin injections due to a fear of needles. (Aronson 2015) | Feel a fear reaction every time they inject. (Aronson 2015) |
More life-saving vaccine protection, more pokes. |
Age isn't the key driver of needle fear - what matters is birth year. |
Protecting anyone from life-long needle phobia must start from their first memorable experiences with needles. Even with children who are predisposed to fainting, other factors play an important role in the development of a health-threatening phobia.
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Needle pain management is one of the most effective interventions. During the first encounters with needles, needle pain management, and distraction can protect the child from traumatic experiences associated with medical procedures and the clinical environment and experience, and prevent the child from developing anxiety and even phobia later in her life. The best interventions deal with both pain directly as well as fear and focus. Learning to distract oneself from pain is a lifelong coping strategy. |
Distraction |
Block Pain |
Distraction mediates both fear and pain in needle procedures. Numerous studies show the effectiveness of distraction in reducing pain and negative emotions during injections. |
Physical ways to reduce IV pain include Buzzy®, topical anesthetics, and alternative injection methods like J-Tip. For injections, Buzzy is the most studied and effective, and the only intervention that reduces fear. For a breakdown of these methods for adults, Dr. Baxter testified to HHS Vaccine Advisory Committee in 2021. |
According to clinical research, Buzzy® Pain Relief can reduce IV needle pain by 80%; some studies have looked at both pain and fear. Used with DistrACTION® Cards, Buzzy® can almost completely eliminate pain (down to 0.53 on a 10-point scale, Inal S.). The physiology of cold and vibration, called Gate Control, naturally blocks out the competing stimulation of pain. Controlling as many aspects of a medical visit as possible is one way to control your fear of needles.
As a byproduct of developing Buzzy, Dr. Baxter discovered the abrupt rise in needle fear and constructed the multimodal model of pain/fear/focus reduction to comprehensively address the problem. In addition to TEDx and TEDMED talks about the causes and consequences of needle phobia, Dr. Baxter presents research on the subject and writes scholarly articles. Contact us directly if you are interested in the subject, have a solution to share, or plan a research study.
Dr. Anna Taddio and her group in Canada do a marvelous job of creating guidelines for improving vaccination pain(1) every 5 years. Previously the research was based on IV access studies. It is now known that injections are approximately twice as painful as IVs, so a different research base is being used. Buzzy has the most injection proof of any intervention. For children, breathing with a toy or bubbles, verbal video, and music distraction have weak research support. As of 2021, here is the most current data on reducing vaccine pain and fear for the 4+ age range. These children are old enough to remember, so reducing medical trauma matters to their future independent uptake of healthcare. Many of these techniques are applicable to adults, too.
Focus
While a few studies incorporate blowing bubbles as distractions for lab draws, quality fear data for immunizations is scant. In multiple studies, DistrACTION cards (visual cards requiring a task) reduced venipuncture anxiety more than blowing a balloon, using kaleidoscopes, or watching a video (21). Compared to nothing, 97% reported a better experience than previous with DistrACTION cards, but this was for 7-10-year-olds undergoing venipuncture (22).
Overall, the most current review of immunization pain and anxiety reduction concluded, “Interventions using coolant and vibration together, as well as a combination of site-specific and patient-led interventions, showed the most consistent effects in reducing self-reported pain, fear or distress” (23).
We do know that active distraction is better than passive, but there currently is no evidence to recommend bubbles over DistrACTION cards or Virtual Reality – probably iPad research will end up being the best. We need to know.
For adults already afraid, using a pain reliever reduces fear by half after three experiences. Adding distraction probably helps more, or faster, but it hasn’t been studied. Tips for teens often work well for adults.
Amy Baxter MD has been a fellow of the American Academy of Pediatrics and the American College of Emergency Physicians and is a Clinical Associate Professor of Emergency Medicine at the Medical College of Georgia Augusta University. Since 2016 she has been the full-time CEO of Pain Care Labs, making external neuromodulatory over-the-counter pain relief devices Buzzy and VibraCool. She has advocated for humane vaccination with ZDoggMD, at TEDx and discussed her research at TEDMED talks, among others. To date, Buzzy has been used to block pain from over 37 million needle procedures.